Experience

2024 - 2026  ANZ Shout For Good | Product Design Lead 

Led the design transformation of Shout For Good from brand refresh through to product experience, spanning brand strategy, UX/UI, design systems, accessibility, and digital product design. Developed the Shout 4.0 brand identity and guidelines, rebuilt the Figma design system with scalable variables and responsive components, and designed experiences across web, mobile, and internal platforms. Conducted UX and brand research through interviews, workshops, surveys, and usability testing, while collaborating with product, engineering, BA, client, and ANZ stakeholders. Also contributed to brand management, marketing, content, and SEO, and mentored junior designers and interns.

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2024 - 2026  KMS Technology | Senior Graphic Designer 

Led the evolution of KMS Technology’s brand across corporate, marketing, employee, event, and digital channels. Developed scalable visual systems, directed high-visibility campaigns and digital experiences, and translated business goals into cohesive design strategies. ​

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2021 - 2024  NashTech | Senior Graphic Designer 

Reporting to the Design Team Lead, I play a critical role in creating compelling visuals for campaigns and events. My responsibilities include designing key visuals, developing related digital and print materials. Additionally, I edit videos, create motion graphics and GIFs to enhance the visual impact of our campaigns. In support of UX research, I design website prototypes, conducting user testing research to ensure our designs are user-friendly and effective.

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2021 - 2025  Nudieye | Art Director 

I am responsible for overseeing all visual elements of the brand.
This includes managing the creation and production of all artwork and graphics, ensuring they align with the brand’s aesthetic and meet the highest standards of quality

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2020 - 2021  Übank by VPbank | Design Specialist 

Manage and execute all visuals, including social posts (Facebook, Linkedin), EDMs, OOH, and website. Developed key visuals for campaign and launching event, design UX/UI for mobile application mockup. Adhoc duties of content writing for social posts when needed.

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2019 - 2020  Grab | Payment Designer/ Marketing Designer 

Acting as brand art director for GrabPay by Moca (currently Grab Moca) from the early days. Scope includes telco promos, banking, online bill payment. Help the regional team in rebranding Grab and develop a new guideline for GrabPay. Promoted to marketing senior designer within a year and help with overall Grab campaign designs.

2018 - 2019  Lazada | Senior Analyst, Content & Graphic Designer 

Creating digital banners, posters, printed media, materials, assets GIFs and video editings for the Seller Engagement Team, Seller Acquisition Team, Lazada University and other ad hoc duties from other departments.